10 Free Keyword Research Tools (That CRUSH Google Keyword Planner)

10 Free Keyword Research Tools (That CRUSH Google Keyword Planner)



Are you tired of Google Keyword Planners restrictions? Then you’re in the right place.

Remember the good ol’ days when GKP was awesome?

You could enter any ‘seed’ keyword and see tons of keyword suggestions, plus search volumes.

google keyword planner search volume old

Now, Google has restricted these numbers to general ranges. 🙁

google keyword planner search volume new


You can still see exact numbers, but only if you spend enough on AdWords campaigns for Google to deem you worthy of such data.

Don’t get me wrong, it’s still a useful tool. It suggests some good keywords, splits them into groups (which is useful), and is 100% free.

But if GKP is the only tool you’re using for keyword research, then you’re missing out.

Yeah, you can use a tool like Ahrefs Keywords Explorer which has tons of data, features, and filters. But what if you’re just starting out and can’t justify paying for any SEO tools whatsoever?

Here are some free keyword tools to help kickstart your SEO with zero investment:

  1. Google Trends
  2. Keyword Shitter
  3. AdWord & SEO Keyword Permutation Generator
  4. Answer the Public
  5. Google Correlate
  6. Keywords Everywhere
  7. Wordtracker Scout
  8. Google Search Console
  9. Suggestion Keyword Finder
  10. Google

Let’s delve deeper into each of these tools.

1. Google Trends

Let’s kick things off with another useful keyword tool from Google: Google Trends.

Google Trends visualizes how search trends change over time.

Enter a keyword, and you will see the relative popularity of that search query over the past 12 months.

To show how this can be useful, let’s check the Google Trends data for  “protein powder.”

protein powder google trends

It looks like the search popularity of this query is quite stable throughout the year.

But if we look closely, we can see that there is a gradual decline between August and December, with popularity spiking in January.

This is likely because many people are on a ‘health kick’ in January.

If we check Google Trends data for the past five years, we can see that this is, in fact, an annual spike.

protein powder annual spike google trends

(This is information that we couldn’t glean from Google Keyword Planner.)

So if you have a fitness blog, it may make sense to publish a piece of content about protein powder in early January.

But Google Trends has another cool trick up its sleeve: related queries.

Drop down to the bottom of the page and you’ll see a ‘related queries’ box:

related queries google trends

This show related queries with rising popularity.


Learn more about top and rising ‘related queries’ by clicking the question mark icon in the related queries box.

I’ve found this is particularly useful for quickly unveiling search queries I would otherwise never have thought of (e.g., “bone broth protein powder”… is that a thing!?)

Still, this is only the tip of the iceberg when it comes to Google Trends…

… so I recommend reading our full guide to using Google Trends for keyword research.

2. Keyword Sh!tter

It doesn’t take much of an imagination to guess what this tool does.

Enter a “seed” keyword (or many) and hit “Sh!t keywords!”

keyword shitter protein powder

It will then start doing its business, so to speak.

Be warned, though, this tool will generate a lot of keyword suggestions.

I left it going for ~30 minutes and had ~20K suggestions… and it was still going!

It works by mining Google Autocomplete.


Google Autocomplete = the results that show when you begin typing a search in Google.

google autosuggest

Because of this, it’s quite basic.

It doesn’t show search volumes or trends data, nor does it group keywords in any way (as Google Keyword Planner does).

But it does have one other notable feature: positive and negative filters.

The easiest way to explain how these work is to show an example.

So let’s add the word “buy” to the positive filter and run our “protein powder” search again.

keyword shitter protein powder buy filter

Now you can see that it only mines queries containing the word “buy.”

The negative filter does the opposite—it excludes queries containing the filtered words.

This can be useful for finding related queries with high purchase intent (e.g., “buy protein powder,” “protein powder store,” etc.)


Try the Search suggestions report in Ahrefs’ Keywords Explorer.

Keywords Explorer > Search suggestions

search suggestions keywords explorer

Unlike KW Sh!tter, we also give you a bunch of metrics such as search volume, Keyword Difficulty (KD), and more. 🙂


This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but that restricts results to ~700 keywords. Infinite Suggest is another alternative. But, despite the name, it doesn’t seem to find anywhere near the number of keywords that Keyword Sh*tter finds. And there are tons of other Google Autocomplete miners, too. Google “google auto suggest tool” for more. There’s also this tool from SEOChat. It mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.

3. AdWord & SEO Keyword Permutation Generator

This tool combines lists of keywords into every possible permutation.

Here, the tool took my three lists of keywords and combined them into a list of permutations:

keyword permutations

This is useful should you want to add transactional or informational modifiers (e.g., “best,” “cheapest,” “buy,” etc.) to a list of topics.

It’s also useful for local SEO purposes.

For example, let’s say you run a plumbing company and offer your services in different counties.

Here’s how you could use such a tool:

plumbing company in permutations


The third list of keywords is optional. You can generate permutations from only two lists, as I did above.


Try Wikipedia.

I searched for “counties in Florida” and found this list.

counties in florida

Then I used Scraper (free plugin for Chrome) to scrape the entire list.

scraper counties in florida

Note. Read my web scraping guide to learn how to scrape information like this.

There’s not much else to say about this tool.

It’s quite simple functionality‐wise, so it doesn’t give you much data (e.g., search volumes, trends, CPC, etc.)

But that’s not what the tool is for—it exists to save time.


Need to combine more than three lists of keywords? Try KeywordIn.com.


This tool generates keyword permutations from your business type and location.

Here’s how to use it:

  1. Enter your business category (e.g., plumber)
  2. Select from a list of related individual services
  3. Hit “Generate keywords”

final smb keywords

There you have it—a list of niche and location‐relevant keyword permutations. 🙂

4. Answer the Public

Answer the Public finds questionsprepositionscomparisonsalphabeticals, and related searches.

Confused? Let’s tackle each of those one by one.

We’ll start by entering a “seed” keyword—let’s stick with “protein powder.”

(Yes, I used a GIF to show how damn cool the site looks.)

First thing you’ll see after entering a “seed” keyword is questions.

These are search queries containing whowhatwhywherehow, which, when, are, and is.

E.g., “what protein powder tastes best?”

By default, you’ll see a visualization, but you can switch to a regular ol’ list if you prefer (which I do).

Next up, we have propositions—i.e., forcanisnearwithoutwith, and to.

These are search queries that fit the [seed] [preposition] [______] format.

E.g., “protein powder without carbs,” or “protein powder for weight gain.”

We then have comparisons—i.e., versusvsandlikeor.

Once again, the format is [seed] [comparison] [______].

E.g., “protein powder versus meat,” or “protein powder or chicken breast.”

And finally we have alphabeticals and related.

Alphabeticals are Google Autocomplete suggestions.

answer the public alphabeticals


And related, well, who knows?

From my experience, the number of suggestions in the related category is almost always ~20. I have no clue how from where it derives those keywords. But it does kick back a few gems from time to time.

But where does ATP get their data from, anyway?

As far as we’re aware, that would be Google Keyword Planner and Google Autosuggest.


Answer the Public gives a total of 195 question‐based queries for the phrase “cat.”


Question‐based queries are those with words like “how,” “what,” “where,” “how,” etc.

Let’s see how Ahrefs’ Keywords Explorer compares.

Keywords Explorer > All > include only the same question type queries as ATP

questions report keywords explorer cat

That’s ~548,000 keywords. 2,800x more than ATP!

I’ll admit it; we’re flexing our big data muscles here.

For most people, ATP has more than enough keyword suggestions.

But when your site grows bigger, there’s always Keywords Explorer. 🙂


All data is exportable to CSV. No need to register or log in.

5. Google Correlate

Yep—another tool from Google.

According to Google, “Correlate finds search patterns which correspond with real‐world trends.” I.e., trend correlations.


Google Correlate is part of Google Trends. But I felt it deserved a standalone mention. Reason being, the way it finds keyword ideas is different to Google Trends.

Let’s dive straight in by searching for—yep, you guessed it—“protein powder.”

google correlate protein powder

Google kicks back ten search queries with trends that correlate with “protein powder.”


Hit “show more” for even more keywords.

You’ll notice that not all these queries contain the “seed” phrase.

That’s because this is correlation data. In other words, they’re keywords where the search trend correlates with that of your seed keyword.

ninja blender protein powder correlation

For that reason, this tool can uncover some seriously unrelated keywords.

unrelated mobile homes for sale

Google says “mobile homes for sale” correlates with “protein powder.”

But every now and again, it will kick back a gem that you never thought of.

A good example of this is “ninja blender.”

I would never have thought of this on my own, but thinking about it, I can see why these two might correlate. Ninja blender is a brand of blender, and people use blenders to make protein shakes. (Duh!)

So it could be the case that people are searching for “ninja blender protein recipes.”


I decided to check “ninja blender protein recipes” in Ahrefs Keywords Explorer.

It has an estimated search volume of 20 searches per month.

keywords explorer 3 ninja blender protein recipes

Not too high, but the keyword difficulty (KD) score is low, so it would likely be easy to rank for.

If we check the SERP overview, it’s also clear that this particular keyword has the potential to drive more traffic from long‐tail keywords.

ninja blender protein shakes serp overview

We can tell because the current top‐ranking page ranks for 207 keywords. It also receives an estimate 162 visitors from organic search each month.

6. Keywords Everywhere

Keywords Everywhere is a free add‐on for Chrome (or Firefox). It adds search volume, CPC & competition data to all your favourite websites.

These websites include: Google, eBay, Amazon, Answer the Public, Keyword S**tter, and more.

Here is the tool in action on Google search:

keywords everywhere google search

… and on Keyword Shitter:

keywords everywhere keyword shitter


Are you thinking what I’m thinking?

Keywords Everywhere + Keyword Sh!tter = a less limited Google Keyword Planner. 🙂

Use Keyword Shitter to mine thousands of Google Autocomplete suggestions. Then Keywords Everywhere to pull the search volumes for them.

To do this, copy and paste all the Keywords Everywhere data from Keyword Sh!tter. Paste it into a spreadsheet.

The only downside—aside from update frequency and accuracy—is that the results are formatted in an odd way.

But this is nothing a bit of Google Sheets magic can’t fix!

Make a copy of this Google Sheet. Paste the Keywords Everywhere data into the first sheet—the one labelled “PASTE HERE.”

Then go to “RESULTS” sheet and you’ll see a much neater list. 🙂

keywords everywhere spreadsheet results

This is a very useful tool as it transforms casual browsing into keyword research.

Think about it: how many Google searches do you do each day?

For me, it’s hundreds. Maybe even thousands.

Now, every time I search—whether that’s on Google, YouTube, Amazon, Ebay, etc.—I see data related to that keyword.

keywords everywhere amazon


It’s worth mentioning that this tool only shows keyword volume and CPC estimates for Google. In other words, even when you see data on sites like Amazon, it’s still Google data.

But from where is this data derived?

I reached out to the founder of Keywords Everywhere, Akash to find out.

Here’s what he said:

The search volume, cpc and competition data shown by Keywords Everywhere comes directly from Google Keyword Planner. We have a cache of over 2 billion keywords that get updated every month or so. Keywords with volume greater than 50 get fresh numbers from GKP once every month. Lower volume keywords get updated once every two/three months.
Akash Mansukhani
Akash Mansukhani, Founder, Keywords Everywhere

TLDR; these numbers come straight from Google Keyword Planner.

Two things to note here:

  1. These numbers won’t be as accurate as those from a paid tool (e.g., Ahrefs Keywords Explorer) for a number of reasons.
  2. You should never blindly trust search volumes for traffic estimations—regardless of source.

But these estimations are still useful, and far better than the vague ranges GKPshows.


Keywords Everywhere is also available for Firefox.

7. Wordtracker Scout

Sticking with Chrome extensions, here’s another cool one—Wordtracker Scout.

Hit the extension on any webpage and it will pluck the most relevant keywords from the copy. (It’s like a keyword density checker, but better.)

It displays the data as a word cloud, which you can then play around with to refine the suggestions by relevance and number of words.

Here it is in action on Bodybuilding.com’s list of the best protein powders:

If you navigate to the “Keywords” tab, you’ll see some more insights for the keywords. Searchescompetitionopportunity, and a few other data points.

wordtracker scout keywords

There’s also the option to view data for different countries/territories.

All this data is copyable (hit the “Copy” button) and pastes neatly into a Google Sheet.

wordstream data spreadsheet

But where does this data actually come from? It isn’t data from Google Keyword Planner, right?

According to Wordtracker, it’s from their “huge database […] of literally billions of real searches by real people.”

I reached out to Wordtracker to ask for more details about this.

Here’s what they said:

[Wordtracker Scout] uses the Wordtracker data set which is passed to us from a variety of third party sources such as second tier search engines.
Owen Powis
Owen Powis, Chief Executive Officer Wordtracker

Check out this post if you’d like to learn more about how to use Wordtracker Scout.

8. Google Search Console

Most keyword tools (free or otherwise) find new keywords to target.

But what about the existing keywords you already rank for?

Can’t you learn something from these too?


For that reason, Google Search Console is a keyword tool not to overlook.


I’m going to abandon the “protein powder” example for this tool. Reason being, I don’t have access to Google Search Console data for a site ranking for such keywords. So I’ll use the Ahrefs blog instead.

Go to: Search Console > Performance > Queries

google search console

Now you will see which queries sent the most clicks to your site in the past 28 days.

You will also see the impressionsCTR, and average position for each query.

This report can tell you a lot—but only if you know what you’re looking for.

So, for starters, look at the impressions column. If GSC reports your average position as ~7 or under, then you’re showing up for the majority of searches.

The result? Impressions = a relatively accurate estimate of search volume.

For example, take “free SEO tools.”

free seo tools search console

Our post ranks in position 3.1 on average, and showed up 9,373 times over the past 28 days.

If we check the query in Ahrefs Keywords Explorer, we see that this number isn’t far off the actual search volume.

free seo tools keywords explorer

Unfortunately, we only received 663 clicks from that search query. 🙁

This keyword = low‐hanging fruit.

If we were to rank higher for this query, we could “steal” a larger percentage of those ~9.6K monthly searches.

So this is a keyword for which we should try to boost rankings, perhaps by building some links.

I recommend playing around with GSC data; there are a lot of keyword insights to be had!

9. Suggestion Keyword Finder

SEOChat’s Suggestion Keyword Finder is a simple tool that mines Google Autocomplete suggestions.

But it doesn’t mine results indefinitely. It pulls only the first ten.

Screenshot 2019 03 29 at 17 54 32

Level 1 results from Suggestion Keyword Finder.

This is useful because it shows the most popular searches people make in relation to the seed keyword. So, chances are that these ten autocomplete suggestions have decent search volumes.

But this tool has another trick up its sleeve:

It can go two or three levels deep to pull even more autocomplete suggestions.

suggestions keyword finder levels

So, basically, it extracts ten suggested searches from your seed keyword at level one. Then ten searches from each of the ten results from level one at level two. Then ten searches from each of the hundred results from level two at level three.

This means it can actually extract up to 1,110 keywords.

Level 1: 10 keywords
Level 2: 100 keywords
Level 3: 1,000 keywords

The results are downloadable to CSV at the click of a button. No need to register.

So, to recap, the value of this tool is that it doesn’t go as deep as many other similar ones. And that means the results are more likely to be both relevant and popular.

10. Google

Google is perhaps the most powerful keyword research tool on the planet.

There’s the “autosuggest” feature for generating an almost infinite number of keyword ideas. But that’s only the tip of the iceberg when it comes to using Google for keyword research.

For starters, take notice of the “People also ask” box that shows up for some searches.

people also ask

Google showing the “people also ask” box for the query “protein powder.”

These are questions that Google knows searchers are asking and want to know the answers to.

And here’s a quick trick:

Click on any of these questions, and Google will load more.

people also ask infinite

Keep doing this, and you can generate an almost infinite list of the questions people are asking.

But Google’s use as a keyword research tool doesn’t end there.

Let’s say that there’s a keyword you want to rank for. There are a lot of factors at play when it comes to SEO, but one things certain:

If you want to rank in 2019, then your content needs to align with search intent.

That means not trying to rank the homepage of your gym for a query like “how to lose weight?”

People making that search aren’t in buying mode. They’re in learning mode.

Google is your best friend when it comes to understanding search intent. Just look at the search results and presence of SERP features.

For example, imagine that we’re an email marketing tool and want to rank for “email marketing.”

Looking at the search results for that query, I notice two things:

First, there’s a featured snippet.

email marketing featured snippet

This is almost always a sign of informational search intent. It tells us that the searcher is in learning mode. They want to see blog posts and guides, not product pages.

Second, there are quite a few beginners guides.

That tells me that most searchers are email marketing noobs who want to learn the absolute basics of email marketing.

So, that’s what we should create if we want to rank for this keyword.

Now, if we search for something totally different like “dress,” we see the complete opposite:

google results for dress

Top 3 search results on Google US for “dress.”

All the results are ecommerce product or category pages.

Google even shows shopping ads.

dress ads

This tells us the searcher is in buying mode.

Bottomline? Don’t overlook Google as a keyword research tool. Keyword research is about more than just finding keywords. It’s about understanding who is searching for them and what they want to see.

Free vs. paid keyword tools: how do they compare?

It’s quite simple—free keyword tools are somewhat limited compared to paid tools.

That’s not to say that free tools don’t have their uses. But the amount of keyword ideas and data they give to access will always pale in comparison to paid tools.

Because of this, paid tools allow you to go way deeper and do more advanced marketing research.

To illustrate, here’s what happens when I type “protein powder” into Ahrefs’ Keywords Explorer:

protein powder keywords explorer

protein powder” in Ahrefs Keywords Explorer.

~110K “phrase match” suggestions from our database of 7.6 billion keywords. No free keyword tool runs on a database that large.

We also show all manner of data points, including:

  • Estimated monthly search volume;
  • Keyword Difficulty (KD);
  • Clicks;
  • CPC

All searchable, filterable, and returned within seconds.


We add new keywords to our database and refresh search volumes every month.

Doing this with free keyword tools would be next to impossible.

Plus, to make any real decisions on the competitiveness of a keyword, you should analyze the top 10 ranking pages.

You can do that in Google to an extent. But in Keywords Explorer, show backlink data, traffic stats, and more for each of the top 10 results.

Just scroll down to the SERP Overview.

SERP overview for “protein powder” in Ahrefs Keywords Explorer.

FYI: As far as we’re aware, no other keyword tool—free or paid—can do this.

Final Thoughts

Don’t get me wrong, you can find some good keywords with free keyword tools.

But doing‐so can be very time‐consuming. And time = money.

The reality is that time spent mining Google Autocomplete for individual queries is wasted time. The same is true of merging data from many free keyword tools together in spreadsheets. You should aim to use that time for more important stuff, like creating content or link building.

What’s more, paid keyword tools—like Ahrefs Keywords Explorer—run on HUGEamounts of data. That makes them much more efficient at finding low‐competition keywords. You know, the type that may actually be worth targeting.

Bottomline: free keyword tools are good, but not as good as paid tools. (Surprising, right?)

Let me know in the comments if you know of any other cool free keyword tools—I will consider adding them to the list. 🙂








如果有操作,会提供操作记录。比如下面的,在9小时前对DC4的Node v1108进行了小的维护。从10:02分开始,持续到了10:34分。



搬瓦工VPS IP被封是否可以更换机房或申请退款?







We will not be able to issue a refund in case any IP(s) assigned to a VPS get blacklisted, until the IP is no longer on any blacklist(s).

Furthermore, getting an IP blacklisted will make it impossible to use Datacenter Migration feature in the KiwiVM control panel until the IP is no longer on any blacklist(s).



  1. 查看是否你的VPS所在服务器正在维护:《搬瓦工上线服务器状态页面,可随时查看服务器状态》;
  2. 如果服务器没有维护,再查看IP是否被封:《如何检查搬瓦工的IP是否被封》;
  3. 如果查出来IP被封了,那么请继续往下看文章;如果查出来IP没被封,但是还是连不上,请继续查看:《搬瓦工VPS检查SSH端口是否被封 & 修改SSH端口的方法》。















  1. 重启
  2. 重装




【更新】可以去 ping.pe,更直观。最后几个是国内的服务器,上面的是国外的。比如下面这个就是被封了。(绿色代表通,红色代表不通)


def check_ip_address(server):
    server.is_banned = False
    if server.IP.ping_from_foreign == False:
        if server.IP.ping_from_foreign == False:
            if server.IP.ping_from_foreign == False:
                if server.IP.ping_from_domestic == False:
                    server.is_banned = True
            if server.IP.ping_from_domestic == False:
                server.is_banned = True
        if IP.ping_from_domestic == False:
            server.is_banned = True
    return server.is_banned



国外不通,检查VPS;国外通 + 国内不通,IP被封了。



  • 搬瓦工Kiwi面板: 搬瓦工官方的免费更换被墙IP服务(每隔十周一次)
  • port.ping.pe: 搬瓦工最新检测网站,带端口检测功能,结果比较准确
  • Ping.pe: 搬瓦工自家网站,国内国外节点比较多,结果比较准确,而且搬瓦工官方也认可这个检测结果
  • ipcheck.need.sh: 50KVM推出的检测服务,可作为辅助手段
  • torch.njs.app/ : 又一个检测服务,可作为辅助手段


刚开通VPS的IP就被墙?! 换一个IP要钱?! 花钱换了的还是被墙?!


  • 搬瓦工: 保证不会开到被墙IP; 5周免费换一次IP! 价格低廉且多个到国内优质线路可选!
  • 50KVM: 开到被墙IP免费换; 剩余时间大于30天免费换IP; 年付12次免费换IP! 到国内优质线路可选, 价格稍贵
  • Cloudcone: 每次换IP仅需0.5美金!价格低廉但到国内速度一般

port.ping.pe 检测IP是否被墙

从2018年之后,大陆境内被屏蔽的IP表现为某端口不能访问, 其它端口正常. 这给判断增加了难度. 搬瓦工这个时候推出了带端口的检测工具 port.ping.pe, 可以准确地判断某IP指定端口在大陆的状态.

首先,打开 port.ping.pe网站: port.ping.pe
在下面文本框中输入要检测的域名/IP+端口号(例子: w33.gubo.org:80),然后点击后面的Go即可。


下面结合图例详细说明一下结果及可能出现的原因, 图片说明:

  1. 上半部为全球各地检测点,下半部为中国大陆检测点
  2. 各行结果颜色: 绿色 表示网络通畅, 红色 表示网络不通

在此图里,上半部分的国外节点都为 绿色 可以访问,而下半部分的大陆节点 红色 都不能访问,此IP已经不幸被屏蔽


在此图里,所有节点后面的色条都显示为 红色 ,不能确定是否被屏蔽。一般是关机或者被服务商空路由,请检查解决后重新检测一次。

Ping.pe 检测IP是否被墙


首先,打开 ping.pe网站: ping.pe



  1. 上半部为全球各地检测点,下半部为中国大陆检测点
  2. 图片最右边部分, 绿色 表示网络通畅, 红色 表示网络不通

在此图里,上半部分的国外节点都为 绿色 可以访问,而下半部分的大陆节点 红色 都不能访问,此IP已经不幸被屏蔽



在IP被封锁的高峰期,会有很多人同时使用ping.pe网站进行检测,这个时候可能会出现暂时无法使用ping.pe的情况,页面上显示“ping.pe became too popular and is currently under very heavy load.”字样就是服务器负载太高不能使用网站进行检测,请看其他办法。

ipcheck.need.sh 检测IP是否被墙

如果像上述所说 ping.pe 不能使用,那这个网站是个不错的备选。这个网站由50KVM开发,一台国外和一台国内节点组成,检测之后也是以绿色表明畅通,红色表明不通。
网站地址: https://ipcheck.need.sh

need.sh 网站测试结果
need.sh 网站测试结果
  •  疑似被屏蔽(国内) : 这情况说明IP极有可能已经被国内屏蔽,具体的还需进一步确认
  •  疑似被屏蔽(海外) : 有节点都ping不到应该是未开机或者被空路由
  •  正常 : 国内国外都能正常访问这个IP


总体来说, 搬瓦工推出了贴心的更换IP的服务, 让一些被”误伤IP”的用户免除后顾之忧放心下单.


  • 用户名以ZUK为例
  • 复制到Notepad++中,保存为.htpasswd 文件。上传文件到网站目录
  • 用Notepad++创建 .htaccess文件,写入以下内容
AuthName "ZUK"
AuthType Basic
AuthUserFile /home/broswerl/public_html/.htpasswd
AuthGroupFile /dev/null
require valid-user

替换AuthName为你设置的用户名,AuthUserFile为.htpasswd 文件所在的目录

  • 上传.htaccess文件到网站目录
  • 搞定后必须输入密码才能访问网站

哪些句子拯救了你的英文邮件?抱歉 回复晚了



大家还可以关注我的微信公众号「史蒂芬的专栏」(id: stehouse)或者参加我的课程你要的商务英语、英文邮件写作都在这里了,获取更多实用的英语表达技巧。



Happy New Year—I hope you and your family had a great holiday and enjoyed some well-deserved time off. Thank you again for a terrific effort and a strong result last year!


Hello Steven, It was my pleasure to talk with you earlier today – thank you for contacting XXXX. I am writing to share more information with you about XXXX and our digital signage systems. The attached corporate brochure will provide you with an overview of our most popular system features – you can also learn more by visiting our website at XXXX.com. As you will see, XXX has been providing industry-leading digital signage systems for the past 25 years and we are honored to have our systems in place with over 2,500 hotels, resorts and casinos around the world. We would be very interested in exploring a relationship with XXXX in order to explore digital signage opportunities in China. As I’ve mentioned, our primary customer focus is with hotels, resorts and casinos. Our digital display systems are designed to meet the needs of the hospitality market. We are fortunate to have earned preferred-vendor status with many of the leading hotel brands including: Hyatt, Hilton, Sheraton, Westin, Marriott, Four Seasons, Ritz Carlton, Renaissance and many more. Please let me know if you have relationships with any hotels and we can develop a plan to pursue the opportunity together. Please review our information at your earliest convenience and let me know if you have any questions. I look forward to our next communication. Regards, xxxx

一、基本邮件礼仪(Email etiquette)



中文邮件不喜欢太多客套话,废话少说,直入正题,但是美国人写邮件,哪怕是和熟悉的人,回邮件第一句话,都要感谢,所以他们的邮件都是 thank来thank去的,中文邮件没这种习惯。

开头,感谢别人回复自己的邮件(也可以用thank you,用在稍微正式场合,比如和陌生人发邮件)

  • Thanks for the quick reply.
  • Thanks for getting back to me.
  • Thanks for the update on the situation.
  • Thanks for the updated information.
  • Thanks for gathering the information this week on this issue.


  • Thank you.
  • Well noted.
  • Noted/Received with thanks.
  • Good information.



Sorry for getting back to you late. 抱歉回复晚了。

Sorry for getting back to you so late.抱歉这么晚才回复。

Sorry for not getting back to you sooner.抱歉本应该早点回复你。

邮件里:i’m sorry for the delayed respond。
口语里:sorry for late reply

  • Sorry for the late reply.(中国人普遍这这一种,也有老外用,不过下面两种更多)
  • Sorry I haven’t got back to you sooner .
  • Sorry for the delay getting back to you.


  • Apologies for the late/short notice.


  • I apologize if this was not made clear


  • I apologize if this may make you feel uncomfortable/bad.
  • I apologize if this may sound a little harsh.


最后收尾的套路,一般都是问别人意下如何。(不要用please tell me …这种句式,从来没见过老外用的)

  • Please let me know what you think.
  • Please let me know your thoughts.
  • Let me know if you have any questions or concerns. (最常见)
  • Please let me know if there are questions.
  • Looking forward to your input/insight(用insight/input代替opinion)
  • That’s my idea, what’s your idea?(也有直接这样说的)
  • Please review the lengthy e-mail and provide feedback on how we can proceed.(如果邮件太长了)


I’ll let you know more tomorrow(表示今天没说完,明天再说更多)
Please call me if you like.(有什么事打我电话)


普通工作邮件,直接称呼名字字就好了,比如Hi Steven,不需要用Mr., 甚至写给总裁的邮件,也是直接说Hi Bill,不需要Hi President Johnson。否则真的真的太令人不自在了。

只有德国人是个例外,喜欢加Mr./Ms. 我以前在德资企业工作,发给女性的邮件居然要称呼Ms. Zhang。

学术场合才需要加抬头,比如Prof. Johnson. 政客的Congressman Johnson.

记住,一般不加Dear,只有公司HR群发邮件才说Dear all, 发给个人的,一般就Hi Steven或者直接说Steven,



英语 | 到底什么是正式场合和非正式场合



  • Thank you
  • Farewell






cc是 carbon copy(复写纸)的简称,以前还没有电子邮件时候,用复写纸抄送,所以本质上还是copy.

  • I have put John on copy. (记住put on copy的固定搭配)
  • You can copy Steven going forward.

如果是分别抄送给某些人,但是又不想让他们互相知道对方的联系方式,可以用暗送(BCC也就是blind cc),比如同时发给几个供应商,邮件开头直接写

BCC vendors


我看到台湾香港人大陆人都是用add xxx in the loop.从来没见过美国人这样说的。


  • Looping in Steven.
  • Adding/Added Steven.

甚至直接用 “+”都可以

  • + Steven


  • Removed Mike from this email


forward the email to someone(大部分中国人只会用这种)
pass me the email(老外也经常用这种)


get back比 reply常用

I will get back to you tomorrow.


附件的英文是attachment.但是如果你说please find the attachment实在是恶俗至极。

一般直接用动词attached, enclosed. 我比较喜欢用attached.

Attached/Enclosed please find the report.
I attached the report and let me know what you think.


excel, pdf, word 如果你说file也是恶俗至极,正确的说法是document.(excel可以说spreadsheet, ppt可以说presentation)

Attached please find the document.


不要说 This is xxx和I am这种句式,开头也不要太多客套话,老外开头都是直接说My name is xxx

Hi Mike,
My name is Steven Gates. I work in the R&D department and am in charge of …


书上百分之一万告诉你用Dear all, Hi all这种,实际,只有群发给整个公司的邮件,比如公司新闻之类的才用这种称呼,其他时候用下面的,

  • Team, (最常用)
  • Gents, (如果全部是男的)



本来你只是在cc列表里作为旁观者,但是你也想进来插一句话怎么说?用chime in

Just to chime in, xxxx
I’d like to chime in with my idea, xxxx

如果邀请别人发表意见怎么说,用 please chime in here with your thoughts/comments/idea.

Steven, please chime in here with correct information.



在日常英语对话中有哪些细节中国人不会注意,但是外国人却觉得很重要,并可能认为中国人很无礼? – 史蒂芬的回答 – 知乎


1) 问别人一个问题时,前面加个wondering表示想知道,比直接问一个问题更加委婉。

  • I was wondering what your thoughts are changing this design.
  • I am wondering if you are using the same material.

2) 请求别人做一件事,用If you could xxx, that would be great. 更加礼貌

3) 请别人帮忙做一件事时,在前面加(by) any chance,意思是如果有时间/有机会,很委婉。

  • By any chance, could you help check the data? 有时间可不可以帮忙看看数据?


我就不说However, Nevertheless, on one hand, on the other hand, firstly这种老师教的恶俗至极的老八股了。


很少看到邮件用说firstly的,一般有话就直说, 但是lastly很常见,在说完前面一大堆之后,说最后一件事的时候,说lastly,finally表示最后你想说什么

  • Lastly, could you confirm that there is no additional change? 最后一件事,你可不可以确认一下不会再改了?
  • Finally, the most important thing is …(不知道怎么翻译这个finally)

2)as/on a side note


  • Also, on a side note, can you xxxx?
  • As a side note, I’m beginning to think our current measurement method doesn’t seem to be accurate enough .

类似的还有 on a related point(相关说明)

3) specifically


  • Specifically , we are interested in xxxx.
  • Specifically , we’d like to xxxx.

4) all said/ with all that said


  • All said, I think we are in an enviable position going into the 2017 sales season with xxxx. 说了那么多,我想我们处在一个令人羡慕的市场地位。

5) that being said


  • That being said, we still need to …(话虽如此,我们还是需要…)

6) on another front

代替on another side



1) highlight


以下都叫highlight,前者是真正的highlight,后者虽然是画圈,但是也是框起来引起人注意,也叫highlight. 下面区域就叫highlighted area.


  • I have to highlight the issue that the deadline is close whereas up to date we haven’t come up with a solution
  • One of my concerns is that the factory is not highlighting the challenges in production.
  • Can you provide some pictures and videos highlighting the xxx area of the product?(就是要你特写拍一下某个区域)
  • I would like you to put a report together highlighting what caused the issue and how you expect to correct the issue.

2) issue


比如品质问题是quality issue.


3) bullet points

  • 现在左边这个黑色的点就是bullet point,这是它的本意,中文叫做项目符号,引申为重点内容。

Let’s discuss all the bullet points tomorrow.

4) callout

记住下面这这种有箭头或者线条的标注文字叫做callout,不叫remark, comment, note.

把call out分开变成动词,就是标注,学工科的都知道工程图很多尺寸公差是需要标注的。

The tolerance/spec wasn’t called out.

5) with regard to/ regarding


I’ll have a business trip regarding the quality issue.

6) echo


To echo John’s direction, our plan is xxxx(John的邮件在前面,如果在John的邮件上再回复就可以这样说。
Just to confirm and echo John, please xxxx.
I can only echo David’s email. I also think xxx.

7) address

不要只知道是” 地址“的意思,邮件和日常工作中经常用这个词表达”考虑、讨论(以尝试解决)“,意思介于think/talk about和solve之间,并不承诺一定能解决,只是表示”需要引起注意并解决”,固定搭配address the issue/ problem/question/ concern

  • This issue needs to be addressed. (这个问题需要引起注意并解决)
  • The products address the needs of beginners. (这个产品考虑到了新用户的需求)
  • A question we‘ll need to address is whether we can afford XXXX
  • I addressed the quality issue in the meeting(我在会议中讨论了质量问题)
  • All other questions/issues will be addressed by Kevin.(其他问题将由Kevin来讨论)
  • Items to be addressed Wednesday(星期三要讨论的事项)

8) bring up


  • I also brought up a
    few concerns with John about XXXX.
  • One thing I’d like to bring up is XXXX
  • We are looking to save some cost on XXX project and one of the ideas brought up by the team was to look at XXXX.

9 )involve


  • We would involve members from purchasing team as well.
  • When there is delivery issue, please involve the sales team.
  • I would like for the root causes and
    corrective actions to involve some engineering controls in the process instead
    of just increased inspections.

10) direction


  • I will follow David’s direction.
  • Thanks for your direction.

11) concern


quality concern
delivery concern
cost concern

12) input


比如你给别人提供建议/信息,他会说Thanks for your input.
比如《纸牌屋》里,幕僚长对副总统说 We
value your input, Mr. Vice President.
比如你想问别人对这件事的看法,你可以说 I’d like your input on it.

13) insight



比如 provide some insight for it,
Look forward to your insight.
That’s valuable insight.

14) dig into


  • We need to dig into the root cause.

15) expedite

加快,邮件中多用这个词代替accelerate和speed up

  • expedite the order (加快订单)
  • expedite the process (加快流程)
  • We appreciate whatever
    you are able to do in order to help expedite these samples.


很多人知道due to,但是不知道 due原来还有“预期”的意思,代替expect,due date是“预计日期”,而不是通常理解的”截止日期“,比如预产期也是due date.

  • The parts are due in Shanghai on Friday = The parts are expected to arrive in Shanghai on Friday.
  • Our annual report is due to be shared early next year.(财报明年年初公布)
  • The samples are due to ship(或者be shipped) on Monday.(样品预计星期一寄出)



The parts were made in January.

18) timing
Timing is used to refer to the time at which something happens or is planned to happen, or to the length of time that something takes.

  • Because the manufacturing timing is too long, we would come up with a better idea(这里和time是一样的意思)
  • My July visit timing has not yet been decided(我七月份来访的时间还没确定)
  • That’s perfect timing.(真是个好时候)

19) check in
老外有时候发邮件主题就是check in两个字,邮件的内容就是问一个问题。

to talk with (someone) in order to report or find out new information <I have to go to a meeting now, but I’ll check in with you later.

  • I wanted to check in to ensure xxx. 我发邮件过来只是想了解一下状况,确保xxxx
  • David checked in with me on what we can do. 大卫找我问我我们能够做什么。
  • I’ll check in with our team to confirm expected ship date and let you know. 我要去问一下我们团队。
  • I’ll check in with you tomorrow. 我明天再告诉你。

口语里也常说I’ll check in with you later(我稍后再和你联系)I’m
just calling to check in(我打电话来也没什么事,了解你的近况而已)。你问别人在吗,别人说what’s up?你说没什么事就是I’m
just checking in.












  • 主题必须要“标题党”,必须包含必要信息,让人有打开的欲望。有些台湾人甚至在标题上加->Steven表示这封邮件是发给谁的。比如 XXXX Delay notice -> Steven
  • 一定不要用任何简写,比如c.u(see you)之类,除了pls(please),thx(thanks),当然能不用尽量不用。
  • 一定不要用gonna, wanna这种形式,恶俗至极,请变成原形 going to, want to
  • 回复别人邮件,要把过往邮件的内容recap一遍,防止别人忘记。
  • 多用bullet point, table 让邮件更加清晰。
  • 多用callout,一目了然。
  • 有附件的话,把附件做一个summary贴在正文。
  • 附件的命名一定要规范,让人知道里面是什么,也方便别人保存
  • 任何邮件,当天必须回、必须回




写工作邮件的几点建议(一目了然,高效沟通) – 史蒂芬的专栏 – 知乎专栏






英语表达如何假装很地道(一)? 装X专用

学英语有什么用? – 史蒂芬的回答 英语面试的经历

怎么练好英语口语? – 史蒂芬的回答 通过拆分法和自言自语法练口语


英语 | 到底什么是正式场合和非正式场合

有哪些人际关系方面的小技巧可以保护自己? 推荐

面试官鄙视毕业的学校怎么办? 面试时如何回答“你为什么要换工作?”(一种新思路) 给文科专业的一些职业选择建议 给理工科专业的一些职业选择建议


史蒂芬,湖南人士,前某500强外企工程师,现某知名品牌外企工程师,对职场、管理、英语有些感悟 。



1. 請別人幫忙(發文件等等)
At your convenience, would you please send me…..
最後加上Thank you for your assistance.

2. 尋求意見:
Our team would appreciate your insights/input on…..

Due to the short time frame for this proposal, prompt reply is greatly appreciated.

3. 取消會議:
I want to be mindful of your time and we don’t have any updates at this point; therefore I suggest that we cancel/reschedule today’s meeting. If you disagree or need assistance, please let us know.

My apologies for the late notice, but i need to reschedule tomorrow’s call. There remain a few open items we need to address, therefore i will send out a new invite once we agree upon a time.

4. 對方發郵件問問題時,回答完加上:Hope this answers your question. Let me know if further detail/explanation would be helpful.

5. 會議總結:
Thank you for making time on a very busy Friday afternoon to join our discussion. i hope we were able to provide clarity on……Attached is a summary of what we discussed today.

6. 道歉:
My sincere apology for this unfortunate situation; I will address to my team immediately.
Again,please accept my most sincere apology.

7. 跟客户分享项目进展以后,建议电话详谈
Once these final steps are finished, I would suggest having a brief call to discuss our findings and recommendations for next steps. Would you please provide a few times the week of XXX that work within your schedule and I will send the calendar invite?

8. 文件打了草稿,请求上司过目
Attached is the drafted xx file. It is still a work in process but I would like to see if anything immediately stood out to you as odd or worthy of follow-up.

9. 分享2个不错的automatic reply,去旅游或者外地开会的时候可以用:

Thank you for your e-mail. I will be out of the office on vacation from XXX – XXX with no access to e-mails. I apologize for any delay in response to your e-mail. I will respond to your e-mail as quickly as I can when I return to the office on Monday, April 18th. Thanks!


Thank you for your e-mail. I am out of the office in meetings on XXX and XXX with limited access to e-mail. If you need immediate assistance, please contact me via my mobile phone. Thank you!

10. 指点下属
Thanks for preparing the XXX. I made the following updates to the question responses. We can discuss my thought process when I am in the office on Monday.

XXX, good job! I have reviewed the XXX documents and have the following review comments:
(将做好的文件交给老板检查以后,通常会有Review Comments,就是列出需要改的部分)

11. 邮件问好 (美国人好喜欢用hope 哈哈)
I hope that your week is off to a great start.
Hope you had a great weekend.
Hope you’re well/Hope you are doing well.
I hope this message finds you well.

PS. If you like this answer, thank you; if not, don’t. I REALLY don’t give a damn of your opinion.






· 自定义后台的侧边栏顶级菜单

· 自定义要去除的顶级菜单

· 删除不必要的子菜单

· 根据用户角色去除菜单

· 使用超简单的插件






function remove_menus() {
global $menu;
$restricted = array(__(‘Dashboard’), __(‘Posts’), __(‘Media’), __(‘Links’), __(‘Pages’), __(‘Appearance’), __(‘Tools’), __(‘Users’), __(‘Settings’), __(‘Comments’), __(‘Plugins’));
end ($menu);
while (prev($menu)){
$value = explode(‘ ‘,$menu[key($menu)][0]);
if(in_array($value[0] != NULL?$value[0]:”” , $restricted)){unset($menu[key($menu)]);}

if ( is_admin() ) {
// 删除左侧菜单
add_action(‘admin_menu’, ‘remove_menus’);



· __(‘Dashboard’) : 控制板菜单

· __(‘Posts’) : 文章

· __(‘Media’) : 媒体

· __(‘Links’) : 链接

· __(‘Pages’) : 页面

· __(‘Comments’) : 评论

· __(‘Appearance’) : 外观

· __(‘Plugins’) : 插件

· __(‘Users’) : 用户

· __(‘Tools’) : 工具

· __(‘Settings’) : 设置



$restricted = array(__(‘Comments’), __(‘Tools’));


WordPress后台的顶级菜单下面还有子菜单,当然有些子菜单是用不到的,我们也可以将其删除,WordPress3.1以后的版本只需用到一个函数remove_submenu_page( $menu_slug,$submenu_slug ),这里有两个参数,$menu_slug是子菜单所在顶级菜单的缩略名,$submenu_slug为子菜单的缩略名,那如何获得这两个缩略名呢?例如,点击顶级菜单设置,链接地址类似:




function remove_submenu() {
// 删除”设置”下面的子菜单”隐私”
remove_submenu_page( ‘options-general.php’, ‘options-privacy.php’ );

// 删除”外观”下面的子菜单”编辑”
remove_submenu_page( ‘themes.php’, ‘theme-editor.php’ );

if ( is_admin() ) {




function remove_menus() {
global $menu;

// 这里$restricted设置了评论和工具菜单
$restricted = array(__(‘Comments’), __(‘Tools’));
end ($menu);
while (prev($menu)){
$value = explode(‘ ‘,$menu[key($menu)][0]);
if(in_array($value[0] != NULL?$value[0]:”” , $restricted)){unset($menu[key($menu)]);}

function remove_submenu() {
remove_submenu_page( ‘options-general.php’, ‘options-privacy.php’ );

global $current_user;

if ($current_user->user_level < 3 && is_admin()) {
add_action(‘admin_menu’, ‘remove_menus’);

在WordPress后台 – 用户那里,管理员可以查看 / 编辑用户的角色,以下是用户角色和其等级的对应关系:

· 0 级对应 订阅者

· 1 级对应 投稿者

· 2 – 4 级对应 作者

· 5 – 7 级对应 编辑

· 8 – 10 级对应 管理员

WordPress3.0 之后将逐渐弃用用户数字等级,推荐使用户权限,可以用函数current_user_can()来判断用户权限。


下面推荐一个使用超简单的插件,不需要任何编码,只需拖拖鼠标就可以实现上面所说的大部分功能。插件名称是:Admin Menu Editor,可以点此前往WordPress官方下载,启用后到设置
– MenuEditor,就可以编辑后台的菜单了,还可以添加外链菜单,可以调整菜单顺序等等,剩下的你自己体验吧!

Remove WordPressAdmin Menu Without Affecting WordPress Core System





所以,之後沒有從Youtube設定,也可以在<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/z8GHf-aELjY” frameborder=”0″ allowfullscreen></iframe>,自行加上?rel=0,變成<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/z8GHf-aELjY?rel=0″ frameborder=”0″ allowfullscreen></iframe>,直接寫在WordPress頁面


自行加上<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/z8GHf-aELjY?rel=0&amp;showinfo=0″ frameborder=”0″ allowfullscreen></iframe>,即可完成關閉相關影片以及標題。如果不想要關閉標題,只加上?rel=0即可。